Center Parcs is practically immune from criticism. With occupancy running at a staggering 97.2 per cent all year round, the private-equity owned leisure company is the envy of its peers.
In spite of the recent kerfuffle about high prices during school holidays, there is clearly no shortage of customers willing to fork out for the Center Parcs experience when just three nights in a two-bedroom lodge can cost £900 in August, even before food, drink and any of the extra activities are taken into account.
And that’s the cheapest price available – a four-bedroom luxury lodge for the same weekend in August will set you back £2,699 and rooms are already selling out. So clearly it is doing something – no, a lot of things right.
Which is why it opened up its newest parc, Woburn Forest, to journalists, suppliers and so on two weeks before it officially opens to the public on June 6th. Chief executive Martin Dalby was in his element as he hiked around the 365-acre site, talking to visitors and seeing his £250 million-parc finally come to life. Continue reading Center Parcs Woburn Forest: it’s reviewer-proof