It was when I was hiking along the North Devon coast on my own, in the rain, in voluminous waterproof trousers, that I started to question whether this weight loss boot camp was worth paying £2,500 for.
I was halfway through a week at NuBeginnings, the self-styled ‘boutique boot camp’ which promises to help you shed pounds. Apparently no-one has ever failed to lose weight during their stay. This was a powerful incentive to keep on marching through the mist after my personal trainer who had disappeared in the mist over the next hill, but it did come at a price.
Equinox London could possibly be one of the most expensive gyms in Kensington, London or even the country. And it doesn’t even have a swimming pool.
But the US fitness chain Equinox, which is huge across America but which has only one outlet in the UK, in London’s posh Kensington postcode (a sister club purely for personal training opened last year in the even posher St James’s district by Piccadilly – check out E by Equinox – also called E St James) is not going to apologise for its eye-watering prices.
‘It’s not fitness – it’s life,’ proclaims its website. And who is going to cut corners on ‘life’?